Steer Automotive Group is proud to announce the acquisition of Lovells Auto Body Centres and Pronto Accident Repair Centres. The integration of Lovells and Pronto’s 11 sites across the East of England complements the group’s current East Midlands’ footprint.


Lovells Auto Body Centre emerged in 1972 from the Lovells family garage which was first established in Peterborough during the 1930s. Chris Hammond & Duncan Exton acquired the business from Geoff Lovell in 2001, successfully growing the business to the combined 11 sites. Lovells and Pronto have established approvals from leading manufacturers such as BMW, Tesla, Mercedes-Benz Van, Audi, VW Skoda Seat, Kia and Hyundai.


Chris Hammond and Duncan Exton chose Steer to acquire Lovells and Pronto due to its cultural alignment with their business. This decision was influenced by Steer’s similar dedication to high-quality vehicle repairs, strong employee engagement and a shared commitment to delivering outstanding customer service. This synergy in business ethos and approach played a crucial role in their decision to proceed with Steer.


The well-established operations team will remain in place to continue the day-to-day running of the business and will be supported by the successful senior leadership team of the current Steer East Midlands region.


Duncan and Chris said ‘When we decided we wanted to sell the business it was clear from the outset that Richard and the team at Steer were the best cultural fit for us. The deal was transacted in a swift and professional manner and we have the utmost confidence we’re leaving our customers, colleagues and the business in good hands. We wish them all the very best for the future and look forward to seeing the progress the business makes in the coming months and years under Steer’s stewardship.’


Richard Steer, Chief Executive of Steer Automotive Group, expressed his enthusiasm about the acquisition: ‘Firstly, we are delighted to welcome Lovells and Pronto into the Steer family. This acquisition is not just about expanding our footprint; it’s about integrating Lovells and Pronto’s expertise with our own. Their reputation for high quality repairs combined with first class customer service, sets us up to further extend our reach into the East of England. I’d like to personally thank Duncan and Chris for choosing Steer to lead their business into the next chapter. We look forward to welcoming our new colleagues and working with them to provide industry leading levels of service and support to our clients and their customers.’